When Is the Right Time to Create your Organizational Messaging?

​Posters. Social posts. Flyers. Logos. Brochures. All of these are tools for telling the story of your organization, the people working in it and the community you work with. But before you even consider creating and using any of these valuable tools, you first must set the foundation for your communications.
 
Creating organizational messaging comes first and the right time to start thinking about crafting your key messages was yesterday.
 
Key messaging is the common language you and your staff will use when talking about who you are, what you do and why you do it. They are not slogans. They are not taglines. Key messages use very specific and simple language to define your values and goals in a way anyone on your staff and any community partner can understand.
 
If you haven’t developed key messages for your organization, the time is now.
 
What do you need to get started? Here are 4 basic elements to think about:

• A messaging working group consisting of a cross-section of staff and leadership
• The willingness to come to consensus
• Patience to work on crafting language
• A plan for staff and community buy-in and inclusion.

 
If you need help with starting on the strategic work behind creating your key messages, don’t hesitate to contact us at [email protected] and follow us on IG @lmgpublicrelations