LMG PUBLIC RELATIONS LLC
Let's face it. Most communicators in the non-profit and public agency world didn't get into it for the glamour or money. When you're called to serve, you do it without fanfare, lucrative bonuses or walks on the red carpet. You're not representing celebrities, you're representing us, the tax paying public, and not all of us are happy to see you all the time.
But what I know from working in the public affairs realm is the reward comes in other ways. Helping families navigate social services, educating people on where to vote and serving as first responders with information during emergencies and natural disasters serves a higher purpose and one that, as communicators, you should be proud of. But how many people outside your organization know about the important work you do? Can everyone in your organization quickly describe your work and values so that even your neighbor could understand them? Can you succinctly talk about important policies and initiatives so the community and media care? In this current climate of storytelling, public affairs and government professionals are increasingly responsible for telling the vital story of how their agencies make a difference in the community. By beginning at the foundation, with an effective key messaging strategy, you can begin creating a positive narrative that makes people care about the work you do and the people working for your agency. These stories matter. They can provide education about vital programs, help you reconnect with clients and the community and recommit your organization to building an effective communications plan that assists with the important work being done. I'm so honored to speak at this year's Public Relations Society of America Public Affairs & Government section summit in St Louis, MO! My session, "Your Story Matters: How to Build An Effective Key Messaging Campaign to Promote How and Why Your Serve" will touch on how to start building or strengthening an existing narrative through key messages. Let's start telling your story!
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AuthorLouise Grasmehr Archives
May 2023
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